Straight Line
The direct-response workhorse. Promise, proof and form all inside the first screen. The form splits into two steps so the first submit only needs name, mobile and programme — you capture a usable lead even when someone abandons on step two.
Open Option 01Match Me
A three-tap qualifier is the hero. Experience, goal, time available — then a recommended programme with its fee, and the form directly under it. The taps are micro-commitments, and every submitted lead arrives pre-qualified with intent data attached.
Open Option 02Proof First
Institutional and outcome-led. Opens with the numbers and the MIT Pune lineage, presents testimonials as a readable ledger rather than a carousel, and lists fees in a plain comparison table. Serif typography does the credibility work that stock photography usually gets asked to do.
Open Option 03Two things to settle before build
- Accreditation wording. The supplied copy says "UGC Entitled". Your own site says AICTE-approved, which is what a PGDM carries. I've used AICTE-approved throughout — worth confirming with your compliance team before this runs on paid media.
- Brand hex values. Sampled from the reference you shared: orange
#F15A24, navy#16295C, grey ground#F4F6F8, plus the programme colour system (orange for Executive MBA, navy for Executive PGDM, green#1E9E4Afor PGDM). Every value sits in one CSS variable block at the top of each file. Send exact brand codes and it's a three-line swap.